Dress For Success®
No More Resolutions! ‘Resolve to Indulge’ with SKINNY COW® Candy and Ice Cream in 2014
Skinny Cow Donates $100,000 and 52 Pairs of Shoes to Dress for Success® in New Partnership
OAKLAND, Calif. (Jan. 7, 2014) – No chocolate, no candy, no ice cream – no way! To make every moment of 2014 as delicious as possible, the Skinny Cow brand is empowering women to forget traditional resolutions by launching the “Resolve to Indulge” Instant Win Game and partnering with Dress for Success® Worldwide in support of the non-profit organization’s career development programs for low-income women.
From January 2nd through January 30th, consumers can visit www.ResolveToIndulge.com and enter the bar code found on Skinny Cow brand packaging for the chance to win the grand prize -- a new pair of shoes each week for an entire year! During the promotion, other prizes such as gift cards, Skinny Cow swag and coupons for Skinny Cow candy and ice cream will be given away daily. Consumers are encouraged to enter up to five codes per day during the promotional period for more chances to win.
Along with the instant win game, the Skinny Cow brand is matching the grand prize by donating another 52 pairs of shoes to Dress for Success® and also delivering a check for $100,000 that will assist hundreds of women who are preparing to enter the workforce. One hundred percent of the donation will go toward the Dress for Success® Professional Women’s Group (PWG), which encourages economic independence and career development by providing employed clients with a network of support, practical information and the inspiration to achieve self-defined success in their career and life.
“In an effort to make sure every woman feels wonderful this New Year, we are delighted to be supporting Dress for Success® and their noble mission of promoting economic independence for women all over the world,” said Galit Feinreich, Skinny Cow Confections Brand Manager. “In 2014, we encourage all women to ‘Resolve to Indulge’ for themselves and support other women as they continue to build confidence and thrive. Let’s start the year on the right foot!”
The partnership with Dress for Success® will also include additional monetary support in 2014 and donation drives for clothing, shoes and toiletries from Nestlé USA employees throughout the year.
“Dress for Success® has given thousands of women the confidence to walk into a job interview, ready to kick start their career and gain economic independence that is so critical to their home life and our communities,” said Joi Gordon, Chief Executive Officer of Dress for Success®. “With the generous donation from the Skinny Cow brand, the women we serve can grow personally and professionally, excelling in the work place and feeling great about their accomplishments.”